British luxury goods purveyor Asprey and leading cosmetics manufacturer ADA Cosmetics have ambitious plans. Together they are elevating Asprey’s Purple Water offering to a new level, for luxury hotels worldwide. Exciting updates include new formulations, packaging and products with sustainability at their core.

Kehl/Germany, August 2022. Leading manufacturer ADA Cosmetics has been producing high-quality hotel cosmetics for the British luxury brand Asprey for almost a decade. Targeted at luxury hoteliers internationally who wish to pamper their guests with extraordinary quality, Asprey’s new amenities have an improved aesthetic and formulation coupled with the timeless signature scent of Asprey’s, Purple Water. Other new developments, such as accessories and new beauty products, are in the pipeline and will be launched soon.

ADA Cosmetics and Asprey are linked not only by their close partnership, but also by a shared commitment to the environment, ensuring the products themselves, as well as the packaging, are equally sustainable. Thus, for both, environmental compatibility plays a central role when developing new products. Accordingly, the Asprey Purple Water pump dispenser has not only been redesigned, but is now made of 100 percent post-consumer recycled (PCR) plastic. All body care products from shower gel to shampoo to hand- and body lotion are now available in the newly designed dispensers. The production of mini-bottles and tubes is also being gradually transitioned to recycled plastic.

Asprey has an extraordinary 240-year history and is renowned for its high level of craftsmanship. With their fine sense for style, quality and design, Asprey holds a leading position in ADA’s brand collection. “We are proud to be able to support the brand with our know-how in its move towards even greater sustainability,” declares Gerd von Podewils, CMO of the ADA Group. He adds: “The concept of luxury & sustainability is certainly an exciting approach for the hotel industry.”

Ciara Hurley-Stewart, Asprey’s Vice President Global Partnerships and New Business Development adds: “Our ambition is to create unforgettable memories for our clients. ADA Cosmetics is a trusted partner, who shares our values, we are confident that our Asprey Purple Water collection will deliver an extraordinary experience for luxury hotel guests around the world.”