For more than half a century, British fragrance brand Molton Brown has believed that true luxury and sustainability go hand-in-hand.  Here, Steve Clark, Senior Director Retail & Hotel at Molton Brown, looks at how the brand is taking its sustainable heritage to the next level for hotel partners.


How important is sustainability to Molton Brown?

Sustainability has been at the heart of Molton Brown since its foundation, instilled by the brand’s pioneering founders in their salon in London’s South Molton Street. Today, we keep their spirit alive by ensuring our business continues to drive forward with evolving sustainability commitments. This includes being 100% vegetarian and cruelty-free, never testing on animals and using the best sustainable natural ingredients. We manufacture all our collections in England to ensure the highest quality and promote local and greener manufacturing. We also recognise the huge role packaging plays which is why our latest collection, Reviving Rosemary, and our iconic bath, hair and hand collections are created with 50% RPET.


Are you seeing a change in the approach to sustainability in the hotel sector?

Sustainability is hugely important and there is a clear push to put it at the centre of plans. For us, this has been a central pillar since the start and we embrace this shift in the market. We are on this journey with our hotel partners and are keen to work alongside them by providing a wide range of offerings to meet individual needs.


You mentioned the challenge with waste packaging, what steps are you taking to tackle this with hotel partners?

With years of experience as a provider of refill solutions, we are perfectly placed to help hotel partners tackle the challenges around waste and plastic in the sector. Solutions include the Signature Dispensers, glass bottles and 5-litre refills. Most recently, we rolled out our ground-breaking Infinite Bottle which is infinitely recyclable, and crafted from 100% recycled aluminium,* to create a guilt-free, refined daily ritual. We will also be launching 30ml Aluminium tubes, made from 100% PCR aluminium, in a selection of our iconic fragrances soon.


You recently debuted your first aromatherapy collection, Reviving Rosemary, how does this tie in to your sustainability efforts?

Reviving Rosemary caters to the growing demand for aromatherapy and self-care products, delivered in line with our exceptional principles of sustainability. This is reflected in the use of sustainably-sourced rosemary, and Tamanu Oil collected in Madagascar when the nuts fall from the trees, eliminating waste in the production.

The collection is crafted to allow customers to enjoy a hotel stay where every aspect reflects a conscious care for the environment; from using the best, sustainably-sourced ingredients to our 50% RPET packaging or our refill solutions. We can provide a one-stop-shop to create the ultimate, sustainable self-care experience.

*Excluding the pump.