Professional coffee roasters Caffé Prima have unveiled a premium new look to match their premium coffee offering.

Sleek and sophisticated with a matte black cover and contrasting coloured label to draw attention to the specific coffee blend, the new packaging has been designed to subtly stand out behind the counter, whilst also matching the dark, minimalist aesthetic of many modern coffee shops and cafes.

Richard Ashton, brand manager for Caffé Prima, enthuses about the latest Caffé Prima Developments:

“For many years, Caffé Prima has seen great success, and this has largely been driven by the brand’s reputation for quality coffee that cafes and coffee shops are demanding. As we continue to grow the brand, we will be investing in various areas of the business, with our plush new re-design marking the first of many exciting future announcements.”

Caffé Prima currently offer 7 high quality coffee blends from across the globe; each with varying strengths, rich flavours and delicious aromas, which are available in easy-to-pour pouches, by the kilo or by the case.

For more information on Caffé Prima coffee, please visit